Designer shoes are arguably some of the most sought after fashion items in modern society.  Nowadays, women have many options when it comes to shoes to choose from, especially with the growing number of new designers and online retailers.

Pop culture has had a large effect on shoe brand popularity.  Once Jimmy Choo hit it big amongst Hollywood actresses, everybody wanted a pair of Jimmy Choos.  Another big reason that designer shoes have blown up in popularity is the popular HBO sitcom, Sex and the City.  The characters on the show are very style savvy and in addition to their sex appeal and sexy outfits, they live a lavish lifestyle that normal women want to emulate.  Women want to live like them, act like them, and dress like them.  After Carrie Bradshaw said that Manolo Blahnik shoes were to die for, women all over the world went crazy over his designs.

Many women wear shoes that express and reflect their personality, and the old adage is that a woman's shoes completes her outfit.  A woman's shoes can affect her confidence, so it's important to find the right pair when shopping for designer shoes.  The choice can reflect her tastes, fashion sense, and even social status.  

This is why brand name shoes are becoming more and more common, even amonst younger women.  Women want to look good and feel good, and designer shoes often help accomplish this.  Some of the top shoe designers today include Christian Louboutin, Tory Burch, Gucci, and Fendi.  The reason that these brands become so popular amongst women is because they make high quality footwear with beautiful and elegant designs.  These companies manufacture a lifestyle of luxury with their unique and exclusive shoe collections.  

Even though designer shoes can cost upwards of $1000, resourceful shoppers can find excellent deals online at wholesalers or on eBay.  The internet revolutionized the shopping experience, so nowadays if you know your size, you can see 360 degree views of a shoe and order it sight unseen.  Sellers often accept returns and exchanges too, so if for some reason it arrives different from what you expected, you can ship it back for a refund.  The reason that you can find a higher number of discount designer shoes online, is that with less overhead like rent and employees, the stores can offer the shoes at lower prices than their storefront counterparts.  When you buy shoes at an auction you want to make sure you are getting the real deal and not a fake pair of designer shoes, so double check the seller's reputation and the comments of previous buyers.  Secondly, see if they have a return policy, in case you are not satisfied wtih your purchase.  

From loafers and sandals to mules and moccasins, designer shoes come in all shapes and sizes.  The trends of the moment are always changing, but if you know what you like, you should be able to find it somewhere.